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Counting House · brand board

The loudest thing on the page is the truth of the data.

Bold, confident, modern. Baremetrics energy on a white canvas. Big honest numbers and big Geist type carry the page; conviction comes from scale contrast and real figures stated plainly, not from decoration.

Palette · orange is the single accent, used with restraint

Orange (accent)

#FA812F

Gold (support)

#FAB12F

Ink (text)

#1C1307

Body

#5C4A38

Page

#FFFFFF

Muted

#FAFAF9

Warm tint (footer)

#FFF8F2

Alert (rare)

#DD0303

Type · Geist, one face, hierarchy from scale + weight + tracking

Know last night.

Display · 700 · tracking -0.045em

Not more dashboards. Better calls.

Heading · 700 · tracking -0.02em

Body copy runs in the same family, warm brown ink on white at a comfortable measure. Sentence-case labels, aligned, never monospace.

Body · 400

Solid-orange moments · exactly three, so each lands with force

  • 01

    Hero CTA block button

  • 02

    The explorer Revenue stat tile

  • 03

    The pricing card edge and CTA

Motion · snappy spring, decisive, never floaty

Entrances 200 to 350ms with slight overshoot. Number tickers snap to their final real value. Explorer view changes swap with a quick vertical spring, not a soft crossfade. Hover states translate boldly, 4 to 6px, with shadow bloom. Everything transform and opacity, and every motion is reduced-motion safe.

Principles

  • · White canvas, orange the single accent, warm espresso ink. No dark, no mascot, no editorial devices.
  • · Every number is honest, keyed off the real snapshots in lib/mock-data.ts.
  • · If Fried can't prove it, Fried doesn't say it.
  • · One flat price: $50 per month, per location. 14-day free trial, cancel anytime.